DESIGN DEVELOPMENT for:
ARITZIA
Examples of assortment from concept research, work in progress, development and final artwork.
Research macro print trends, key milestone presentations, art directing, seasonal colour options, technique + application sampling, strike-off approvals, press and editorial features.
WILFRED Studio
The Perceptive Bohemian
Le Fou fabric development; working with paper and colour.
Creating color stories inspired from external sources, collage, paint process for abstract prints.
Collaboration with Canadian artist Colleen Heslin on exclusive pieces interpreted from original canvas artwork as a highlight to seasonal direction on construct & deconstruct.
Embroidery development for Wilfred's top selling washed cotton styles.
Developing elevated color stories to refresh yarn-dye plaid assortment for Wilfred Free and Wilfred stripes.
BABATON Atelier
The Graceful Modernist.
Defining non traditional florals for Babaton, Talula and Wilfred brands.
Sunday Best / TALULA
Spirited Youth.
Mix media - from original sketches, Illustrator and Photoshop.
Here, Kitty Kitty
Embroidered sweatshirt featured in Taylor Swift's "Shake it Off" music video.
Embroidery development for statement denim jacket.
Reintroducing playful hand painted conversational prints inspired by art, for Sunday Best.
Talula signature floral print from original sketches. Continued over 5 seasons.
Images from original artwork, product shots from website, online references pulled for inspiration only.
All original artwork copyright of the company and individual brand / artist copyright accordingly.
